Here is a great article about the announced Jughead relaunch, written my favorite Archie blogger, Chris Sims. If you’ve never read his take on Archie Comics, go to Comics Alliance right the frak now.
Throw in the fact that Jughead has always been a character that the company has always put into more experimental titles — recent issues added “secret agent” to his past roles as high school student, superhero and short-order cook at a diner that existed outside of time and space — and it’s hard to figure out why they’d feel the need to relaunch him. Archie’s characters, after all, are built to be “typical teens,” and tend to evolve pretty naturally over time without the need for hard reboots.
Maybe the plan is to take Jughead in a more serious direction by using his legendary appetite to comment on the scourge of childhood obesity?
Or to finally address and correct his rampant misogyny[.]
Or maybe to return the edge of hard sci-fi and capitalize on the success of Doctor Who by reviving his time-travel adventures with the Amy Pond-esque January McAndrews[.]